Your ideas are the cornerstone of change

The world looks different when you understand what moves people

Applications for Spring 2027 open soon

6 Months

January – June 2027

2 Hours

Once a week

15 Students

Per cohort

6 Modules

Two Instructors

Applications open soon

Applications for Spring 2027 open soon. Leave your details and you’ll be the first to hear from us with dates, deadlines, and how to complete the application.

What is Brainstorm Lab?

This is a six-month program where students examine one real-world challenge shaping the mental health landscape. Students evaluate ideas and solutions shaping the public and private market. They develop their own assessment of where meaningful opportunities exist.

Through storytelling, they explore how their own values and inner narrative shape what they see, what they believe, and how they understand the world around them. They leave with a professional portfolio and a well-developed path forward.

  • Fifteen students to a cohort, so every student’s voice shines

  • Taught live on Zoom by Jordana Steinberg and Ariana Lum

  • Student’s leave with a strategic portfolio & the creative steps to advance their thinking

  • Tuition for the 6-month program is $4,500 per student.

Iterate towards a solution

HOW IT WORKS

1

Every month adds a new lens
A different angle on the mental health landscape, one month at a time.

2

Every lens builds the tapestry of your thinking
Each month builds upon the other, so the cohort dialog strengthens your thinking and reflection.

3

Your effort becomes tangible
Six distinct pieces that come together in a portfolio reflecting the way you see the world.

THE OUTCOME

What you leave with

A body of work that's authentically yours,
and the steps to take it further.

01

A Voice You Can Use

Your thinking has value. Together we will refine your approach so your ideas have the potential to stand out

02

A Strategic Portfolio

Feeling purpose for something is exciting, now what are you going to do about it?

03

Your Pillars

Do you have a story that’s lived inside you? Build meaning around it through visual identity, and design that allow you to authentically shine

04

Your first pitch

Now the exciting part! Two minutes to share what you’ve learned, a professional panel, real market feedback.

Our Imperatives

Understand What Guides Human Behavior

Meaningful change begins with understanding. We examine the motivations, environments, incentives, and experiences that influence how people think, decide, and act across public and private markets.

Shape Stories That People Want to Join

Ideas rarely create change on their own. People are drawn to meaning, belonging, identity, and shared purpose. Influence derives from how story, emotion, aesthetics, and human connection shape trust, inspire participation, and transform individual action into collective momentum.

Design for Adoption, Not Only Intention

The value of an idea is determined by whether people trust it, embrace it, and carry it forward. Design with human behavior in mind, recognizing that lasting impact depends on how people experience and respond to change.

Build the Conditions for Lasting Change

The wellbeing of a community is shaped by the stories, experiences, and perspectives of the people within it. Lasting change depends on treating people with kindness, working with purpose, and caring about something bigger than yourself.

What it costs, and how to join

TUITION

Six months, two hours a week live on Zoom, fifteen students to a cohort, and a panel of experts at the end!

$4,500 per student

For the full six-month program, January to June 2027.

1. Apply
Apply with an authentically written application. Applications are read as they come in, so early submissions are appreciated.

2. Receive a decision
Every application is read by a person, and you get a decision by email either way.

3. Confirm your place in our community
If you're offered a place, you'll have 10 days to accept a spot and choose how you'd like to pay. Places are only held once they're paid and confirmed.

How to apply

The application is a chance for you to share your authentic thinking. This isn’t a review of your accomplishments. We want to understand how you see the world. Thank you for taking the time to join our community!

  • Pay in full, or monthly across 6 payments after admission

  • Every session is live with both instructors

  • Each student keeps the portfolio they build

  • Any questions, just email us at

hello@evergreenwayconsulting.com

Sponsors

FAQs

  • The Brainstorm Lab teaches students how decisions are made across Brain Capital and the incentives that influence where ideas, funding, and creative attention go. Students apply that understanding to their own vision, learning how to develop and structure an idea while considering the priorities of others and broader social and market realities.

    Through discussion with their peers, students practice finding common ground, navigating competing priorities, and using principled compromise to move an idea forward.

    Students leave with a stronger ability to turn what they care about into a well-reasoned idea that can hold up in the real world.

  • Students learn to evaluate ideas from multiple perspectives and dig into what makes them resonate, how to create market value, build a viable idea forward.

    They examine how perception is shaped, how decisions are made across sectors, and why some ideas earn attention and support.

    Students strengthen their judgment, develop an independent point of view, and learn to communicate their thinking with clarity and confidence.

  • Brainstorm Lab is built around active participation, independent effort, and genuine contribution to the cohort.

    Students are expected to attend and engage in weekly sessions and dedicate approximately one hour each week to advancing their work independently or with their cohort.

    The scope of each student’s culminating work reflects the initiative and effort they bring to the program. Sessions are live and are not recorded, preserving the value of real-time discussion, authentic exchange, and community development of the cohort.

  • No. Brainstorm Lab for Institutional Innovation is a six-month accelerator developed and operated by Evergreen Way Consulting. The program draws on the firm’s work across national and international initiatives to introduce high school students to the strategic, institutional, and human factors that shape how cross-sector ideas are evaluated and advanced.

    Brainstorm Lab operates independently of the college admissions process and does not provide admissions consulting or application services. Brainstorm Lab participation may be included on a student’s résumé, LinkedIn profile, or other professional materials using the following format:

    Alum, Brainstorm Lab for Institutional Innovation
    Evergreen Way Consulting
    Six-Month Accelerator | [Year]

  • Students retain ownership of the original work they create through Brainstorm Lab and may continue to develop and use their work after the program concludes.

    By enrolling, students and their parents or guardians grant Brainstorm Lab and Evergreen Way Consulting permission to share selected work. Families may opt out at any time by letting us know in writing.

  • Accepted students receive an email with a parent or guardian consent form, payment details, and the start date for their cohort. Tuition for the six-month program is $4,500.

    A student’s place in the cohort is confirmed upon completion of enrollment and payment. Tuition secures participation for the full six-month program and is non-refundable.

  • Please email us at hello@evergreenwayconsulting.com.