Jordana Steinberg
Founder & Principal
Jordana Steinberg is the Founder and Principal of Evergreen Way Consulting, where she advises universities, institutes, and mission-driven organizations on the evaluation, design, and scaling of social initiatives. Her work helps leaders navigate complex decisions, align stakeholders, and build the trust needed for lasting impact.
She serves as a strategic advisor to the UCLA Semel Institute for Neuroscience and Human Behavior, advising on institutional strategy that strengthens philanthropic partnerships and advances youth mental health initiatives. Internationally, she leads the strategic direction of a Women's Wellness Initiative in Kenya, designing culturally responsive programming that strengthens community trust and expands access to care.
She has also worked in venture capital and with startups across sustainability, healthcare, and fashion, supporting emerging innovations and underrepresented founders. Earlier in her career, Jordana partnered with state and local agencies across California as a national mental health advisor and speaker. Her advocacy work was featured in The Sacramento Bee and The Los Angeles Times, and she received the Didi Hirsch Award for her leadership.
Jordana serves on the Boards of Friends of the Semel Institute at UCLA and Operation iDream.
She earned a BA in Psychology from American Jewish University and an MBA in Entrepreneurship from Pepperdine University.
Ariana Lum
Design & Storytelling Instructor
Ariana Lum specializes in brand identity, visual storytelling, illustration, and experience design.
Through Aristravelsphere, she collaborates with Evergreen Way Consulting to transform research and strategy into experiences that build trust, shape perception, and create lasting connections between organizations and the communities they serve.
She leads the creative direction and experience design for Brainstorm Lab for Institutional Innovation, bringing the program's mission and learning experience to life. Her work draws on more than a decade of experience designing brands and creative campaigns for organizations including Williams Sonoma, Target, and Walmart.
In 2025, Ariana wrote and illustrated her children's book, A World Within, taking the project from concept to publication independently. She has also mentored emerging creatives, helping them develop their creative voice, visual identity, and professional portfolios.
Ariana earned her Bachelor of Arts from the Academy of Art University in San Francisco.
Eduardo González, PhD
Market Researcher & Behavioral Data Scientist
Eduardo González, PhD, is a researcher and behavioral data scientist specializing in market research, research strategy, and quantitative analysis. Through Educoan he focuses on designing research that supports Evergreen Way Consulting in answering complex questions and generating evidence for strategic decision-making.
A Fulbright Scholar, Eduardo earned his PhD in Psychology from the University of Oviedo and conducted research at UCLA. His experience includes research collaborations with the National University of Singapore, advanced statistical analysis for peer-reviewed studies in leading scientific journals, and behavioral research for Adidas. His work spans higher education, nonprofit organizations, and the private sector, bringing scientific rigor to complex organizational challenges.
At Evergreen Way Consulting, Eduardo helps with market research and behavioral data initiatives that provide the evidence base for strategic decision-making. By developing behavioral datasets and translating complex research into actionable insights, he helps provide the data to better understand the human dynamics shaping organizations, communities, and emerging opportunities.