Jordana Steinberg, Founder and Principal, is a strategist and venture advisor working across wellness and systems innovation.

Jordana currently works with the UCLA Semel Institute to lead narrative strategy and strategic communications advancing youth mental health advocacy. She partners closely with board members and stakeholders to align institutional messaging and strengthen engagement with the Friends of Semel Teen Advisory Council.

Her work supports the Institute’s public positioning around Proposition 1 funding and shapes communications for many of its events. Through in-depth stakeholder interviews and strategic message development, she creates board-ready and donor-facing materials that clarify institutional priorities, align policy and funding goals, and support measurable community impact.

Internationally, she leads the curriculum development and strategic direction for a Women’s Wellness Initiative in Kenya, focused on supporting girls and women affected by trauma and stigma. She oversees the design of culturally responsive programming that advances safer communities and expands access to menstrual and sexual health education.

A lifelong advocate, she began her career in mental health as a national advisor and speaker, partnering with state and local agencies to advance stigma reduction initiatives. She spoke across California, sharing her childhood story of resilience and courage, which has been featured in The Sacramento Bee and The Los Angeles Times. In recognition of her leadership, she received the Didi Hirsch Award in 2015.

She later worked with early-stage companies and in venture capital, supporting underrepresented founders in emerging markets.

Her commitment to social impact continues through board service with Friends of the Semel Institute at UCLA and Operation iDream. Her forthcoming book, Letters of Love: Operation iDream — Messages from Around the World, will be sent to a new library in Zambia.

She also teaches at Sacramento’s Women’s Empowerment, helping women experiencing homelessness build career skills, cultivate an entrepreneurial mindset, and strengthen the resilience needed to confidently rebuild their futures.

Jordana earned her BA in Psychology from American Jewish University and her MBA in Entrepreneurship from Pepperdine University.